OCA Unveils ‘Asian Games Hub’ at ABU Sports Media Conference

Iran NOC; Tehran: The platform was presented by OCA Director of Media and Broadcast Jeans Zhou Jian, who delivered a keynote address titled “Digital Media Communication for the Future Asian Games.” His presentation highlighted the growing role of Over‑The‑Top (OTT) technology and the OCA’s strategy to expand direct digital engagement with audiences across Asia.

The Asian Games Hub will function as the official digital broadcasting and media platform for multi‑sport events governed by the OCA, offering centralized access to competition coverage and related content. According to the OCA, the initiative represents a strategic move to strengthen digital media independence while enabling more direct interaction with fans, reducing reliance on traditional broadcasting intermediaries. The platform is designed as a free, direct‑to‑consumer service, allowing audiences across Asia and beyond to stream live competitions, watch replays, and access news and sports programming through internet‑connected devices.

OTT technology delivers video and audio content directly over the public internet, bypassing conventional distribution systems such as cable, satellite, or broadcast television. This model enables viewers to access live or on‑demand content on smartphones, tablets, smart TVs, and computers without requiring cable subscriptions or set‑top boxes. The presentation also addressed key topics including comparisons between OTT and traditional broadcasting, categories of OTT services, the operational framework of OTT technology, and the OCA’s broader digital media strategy. Details were also shared on the content available through the Asian Games Hub, including live streaming during the Games.