The sixth session of the 11th Advanced Sport Management Course under the IOC’s Olympic Solidarity programme began at the National Olympic Academy, attended by course instructors and the Director of the Olympic Solidarity Unit of the National Olympic Committee of Iran.
Dr. Amir Reza Balzadeh, Director
of the Olympic Solidarity, noted that the 11th edition of the course — launched
in May — aims to enhance the managerial capabilities of sports organization
leaders and drive transformation within Olympic bodies. During the first day of
the session, participants presented their case studies on marketing and human
resource management, followed by feedback and analysis from instructors. The
session also included new topics under sports marketing management. The Director
added that next session will focus on the organization of major sports events,
with participants expected to present related case studies during the final
(seventh) session scheduled for December, following the Bahrain and Riyadh
Games.