The International Olympic Committee (IOC) President, Thomas Bach, and the China Media Group (CMG) President, Shen Haixiong, have signed a new Memorandum of Understanding (MoU) between the two organizations.
Iran NOC; Tehran: The signing
happened at Olympic House in Lausanne this Friday. The MoU states that the IOC
and CMG will continue to collaborate and work together throughout their
partnership. CMG, previously known as CCTV, has broadcast the Olympic Games in
China since the 1980s – firstly through its agreement with the Asia Broadcast
Union, and subsequently when it acquired rights directly from the IOC for the
Olympic Games Beijing 2008. In October 2021, CMG also launched the CCTV Olympic
Channel – the world's first 24/7, 4K Ultra HD sports channel – further
facilitating the promotion of the Olympic Movement and the Olympic values in
China and enabling Chinese Olympic fans to engage with their favorite sports,
athletes and Olympic stories, all year round, 24 hours a day.
“We are delighted to strengthen
our longstanding relationship with CMG through this MoU,” said President Bach.
“The innovations brought in by CMG led to record audience numbers for the
Olympic Winter Games Beijing 2022. President Shen added that: “CMG is proud to
continue broadcasting the Olympic Games in China thanks to its exclusive
broadcast rights agreement through to the Olympic Games Brisbane 2032. The
signing today at Olympic House is an important moment that marks our joint
commitment to bringing the Games to as many people in China as possible.”
Before the signing of the MoU at Olympic House, President Bach welcomed
President Shen to the Olympic Museum, and they had the opportunity to see the
present that Chinese President Xi Jinping had given to the Museum during his
visit in January 2017.
Source: IOC website